A&R executive

Role of the A&R Executive-
A&R stands for Artist and Repertoire. Someone who finds new talent and help them into becoming a fully developed artist.

Micheal Largo is an A&R executive for Geffen Records in the 80s, know for finding Metallica artists.

What makes people marketable?

• Spotify and Apple study data 
• Sound chart and chart metric

This data gives AR executives hard data to see current trends of artists and predict how they are going to do.

What is a Campaign?

A campaign is a planned series of activities/actions aimed at achieving a specific aim. 

A promotional campaign is a series of adverts that use marketing tools to promote a business or event.

Example of promotional campaign: Fenty Beauty Campaign by Rihanna

Link to video

Film marketing campaign includes:

• Trailers
• Social media
• Interviews
• BTS photos
• Competitions and giveaways
• Sponsorships- food, drink, toy, costumes, etc.

Music promotion campaigns includes:

• Music video
• Official social media page
• Digipak
• Video content
• Album artwork
• Tours
• Live appearances
• Festivals
• Radio shows
• Interviews
• Websites
• Newspapers
• Magazines
• Tv
• Radio
• Poster