Sunday, February 28, 2021

A&R executive

Role of the A&R Executive-
A&R stands for Artist and Repertoire
Someone who finds new talent and help them into becoming a fully developed artist.

Micheal Largo is an A&R executive for Geffen Records in the 80s, know for finding Metallica artists.

What makes people marketable?
  • Spotify and Apple study data 
  • Sound chart and chart metric
This data gives AR executives hard data to see current trends of artists and predict how they are going to do.


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