A&R stands for Artist and Repertoire. Someone who finds new talent and help them into becoming a fully developed artist.
Micheal Largo is an A&R executive for Geffen Records in the 80s, know for finding Metallica artists.
What makes people marketable?
- Spotify and Apple study data
- Sound chart and chart metric
This data gives AR executives hard data to see current trends of artists and predict how they are going to do.
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