Monday, February 22, 2021

What is a Campaign?

A campaign is a planned series of activities/actions aimed at achieving a specific aim. 

A promotional campaign is a series of adverts that use marketing tools to promote a business or event.

Example of promotional campaign: Fenty Beauty Campaign by Rihanna

Film marketing campaign includes:
  • Trailers
  • Social media
  • Interviews
  • BTS photos
  • Competitions and giveaways
  • Sponsorships- food, drink, toy, costumes, etc.
Music promotion campaigns includes:
  • Music video
  • Official social media page
  • Digipak
  • Video content
  • Album artwork
  • Tours
  • Live appearances
  • Festivals
  • Radio shows
  • Interviews
  • Websites
  • Newspapers
  • Magazines
  • Tv
  • Radio
  • Poster
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