Social Media Strategies

Why social media is important as part of a marketing strategy?

Social media nowadays an important factor in a business' marketing strategy. Social media has become an easier way of helping you reach a wider audience and spread awareness about your business/brand.

Engagement (why audiences watch and consume the account?)

Tell a story (showing some sort of behind the scenes of them making their music).

E.g. Producers make story behind the artist/music marketable product- they pick out human interest stories which would sell the audience.

Promote (using the social media to promote their album/merchandise/tour etc.)

Little description of what that means and why it would help artist/band to connect and target their audience.