Clay Shirky's "End of audience" theory explores modern media and how audiences interact nowadays.
As technology develops so does the audience's consumption habits. Audiences are now selective of the media they consume and from whom. This is due to the fact traditional media has failed to meet our consumption needs.
Audiences are no longer passive as they now interact and produce their own media.
Prosumer- producer/consumer- is a technological proliferation and convergence has enabled consumers to be content producers too.
Due to this interactive media, audiences are now inclined to watch short videos/want expose to shorter forms of media.
One to one communication
e.g. Printing press to hand out flyers, etc.
One to to many communication
e.g. Radio (Surrey FM), (BBC Radio 1) or TV
Many to many communication
e.g. Post on twitter/instagram
How do engage with audience? How have traditional medias changed in the way they are consumed?
Traditional media have had to change their engagement
E.g. Films before the pandemic. Now people weren't able to go to the cinema. They had to change their consumption methods- Disney +
How did they adapt to change?
For musician its through social media. Release album- Spotify, apple music, google music, services
Technological convergence- technology advancing, merging and integrating.
Task-
Girl In Red- Indie/pop
Instagram account- @girlinred
Fan's participation on the social media app 'Instagram'
Fan pages Fan edits
TikTok account- @girlinred
Fan's participation
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