treat the name like a band
perhaps random words
put the word blue in it somehow
bands have unusual names
e.g. the beatles, the rolling stones
the blue
album name- into the blue
names existing- blues brothers, blue tones
album into, followed by their name underneath the blue
names the blues might be too blunt
sell that in the marketing campaign as blue being the main person
name can use blue tones/colours in most of the campaign
BTS- grayson playing in the background
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