Theory states music videos share these common features:
- Link between lyrics and visuals
- Link between music and visuals
- Reflect the common features of the genre of music
- Use of intertextual references
- Notions of looking and voyeurism
- Demands of the record label evident eg budget
- Star image a key focus
- Performance base/ narrative based/ concept based
Link between the lyrics and visuals
The visuals reflect lyrics metaphorically, symbolically or literally.
E.g. Ariana Grande's God is a Woman.
Metaphorically/literally- Ariana Grande's God is a woman.
Link between the music and visuals
Visuals reflect the pace, rhythm and atmosphere of music.
Reflects the genre of music
Link between the music and visuals
Visuals reflect the pace, rhythm and atmosphere of music.
Use of intertextual references
Demands of the record label evident eg budget
Could reflect issues such as the record label's financial status, power and connections, other signed artists, global location and target audience.
Star image a key focus
Performance based, narrative based and concept based
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